Celestyal Cruises is urging passengers to "Be Different. Live The Authentic" - its new slogan to promote the company's Cuban and Eastern Mediterranean holidays.
The Greece-based cruise operator is highly regarded for its authentic immersion in Greek culture and cuisine during island hopping cruises around the Aegean.
The food and wine served onboard is Greek and some cruises include cookery lessons and wine and cheese tasting.
Its medium-sized vessels are the perfect size for exploring out of the way places such as Patmos and Milos, as well as popular Mykonos and Santorini.
As the only cruise operator that homeports in Greece the "Be Different. Live The Authentic" slogan is totally on-message.
In Cuba its offshoot CubaCruise by Celestyal Cruises is also one of the few lines that takes passengers to four ports rather than just Havana.
Its seven-night cultural cruises leave Jamaica to circumnavigate the Caribbean island calling at Cienfuegos, Santiago de Cuba and Maria la Gorda as well as spending two days in the capital, Havana.
"Talking to people in the industry, it has become very clear that our offer is truly unique and with our new slogan we want to be equally bold and proud when communicating our brand proposition," said Celestyal Cruises Director of Marketing Salomi Pnevmatikou.
"We believe 'Be Different. Live the Authentic' is the perfect expression of who we are and the unique authentic experience we provide to our passengers."
This summer the company's cruises will have three themes: Greek culture and heritage, Greek food and wine and cruises that celebrate the Greek tradition of festivals - with Greek music, films and even a science festival.
Celestyal Cruises CEO Kyriakos Anastassiadis added: "At Celestyal Cruises, we continue to distinguish ourselves by providing our passengers with authentic experiences in every region where we sail.
This summer the company's cruises will have three Greek themes
"Our new slogan communicates our core message, that we are different from every other cruise line, and it does so with boldness and clarity.
"We invite travellers looking for something singular to sail with us, to Be Different' and 'Live the Authentic.' in Cuba, in Greece, across the Aegean and beyond."
For more information go to www.celestyalcruises.com.