Celestyal Cruises, which holds more than 60% of home porting in Greece, will be part of the Posidonia Sea Tourism Forum this May, scheduled to take place just a few days after the Athens-based company resumes its Aegean islands cruises. Celestyal didn’t stand still during the lengthy pause and instead implemented an investment programme designed to improve brand, product and customer experience. The addition of Celestyal Experience - a mid-size cruise vessel – to the company’s existing fleet was the highlight of a series of enhancements. The ship is also well-suited for visiting smaller ports, a key differentiator for Celestyal, with destinations that remain offlimits to larger vessels. “While the pandemic brought a temporary pause to our operations, it was important that we look to the future with optimism and continue to deliver on our strategic plan to grow the business and enhance the award winning Celestyal experience,” said Chris Theophilides – CEO. Celestyal recently relaunched its own brand and corporate identity in line with current trends and in line with its strategic objective to target a younger demographic. Celestyal also unveiled its Seaware Reservations Platform that will provide advanced revenue management performance, a powerful pricing and business policy engine and a robust customer loyalty programme for both consumers and travel planners. Theophilides added: “We are delighted to be participating in the Posidonia 2021 Sea Forum which is particularly important for Celestyal Cruises as Athens is our home.
The timing of the event signifies the positive developments towards the responsible restart of the cruise industry that has been hugely affected over the last 12 months, and the great global importance of Greece as a safe and highly demanded destination.”