News in Brief

Combining innovation and sustainability for SMEs

Greek and fellow European startups and SMEs can turn to Huawei for all the technological support required, its officials assured in the context of the Chinese tech giant’s annual fair in Paris last week, stressing the importance of collaborative innovation toward a green and digital future that is in line with the direction the European Union has drawn for the coming decades.

Huawei Connect 2024 Paris gathered the interest of several Greek companies too, offering hands-on insight on the tech innovations businesses can utilize to start or expand their operations in the era of artificial intelligence and metadata.

The fair presented countless electronic solutions for companies, focusing on small and medium-sized enterprises (SMEs) that constitute the vast majority of the group’s customers in Europe. For example, there were exhibitions of integrated connectivity solutions for small or medium-sized hotels, with simple as well as advanced equipment that overcomes practical obstacles and helps businesses find the support they require for their day-to-day operation.

Greece is particularly privileged to have a flourishing startup environment that stands to benefit considerably from this orientation of companies such as Huawei that have a social orientation in their expansion, having formed their strategy in such a way as to combine commercial with social benefits. Innovation and sustainability are two legs of the same body, Huawei officials emphasized to Kathimerini, as there is no viable future for an innovative company without profits, and there can be no profits these days for a company that does not innovate.

A key point addressed concerned the interoperability of various operating systems (OS) that may be competing in the context of an “Internet of Everything” environment, but can supplementary each other through solutions, like the Oniro Project presented, that constitute vendor-neutral OS platforms supported by Huawei.

Connectivity and data analysis are the means to most businesses ends, and what such tech giants can offer startups and SMEs is the tools to apply state-of-the-art technology to everyday purposes: As George Delaportas, co-founder of Greek startup Probotek that offers top IT solutions, said at the event, the future belongs to metadata – i.e. the information derived from the analysis of data.

Source: kathimerini.gr/ George Georgakopoulos