Aluma Hotels & Resorts, the emerging international hospitality brand, has been honored with a Silver Award in the “City Stay Experience” category for its project “Aluma Hotels Athens: Redefining the Modern City Hotel Experience.” The award recognizes the company’s successful strategy in transforming the urban hospitality experience in the heart of Athens.
This distinction highlights Aluma’s dynamic entry into the Greek market and its rapid development through a holistic concept of modern city hotels that combine authenticity, contemporary design, innovation, and high-level personalized service.
The company’s Athens portfolio includes three distinctive properties, each with its own identity while sharing a common commitment to quality and guest experience:
- Anise Hotel Athens (Tapestry Collection by Hilton)
- Skylark Hotel Athens
- Adia Aluma Athens (Curio Collection by Hilton)
Guided by the philosophy “Hospitality as a Way of Light,” each hotel serves as a gateway to the city, offering guests immersive experiences that connect them with the local culture, urban lifestyle, and vibrant energy of Athens.
Aluma’s investment in Athens, exceeding €100 million, has already delivered strong results, including high occupancy rates, growing international demand, and a meaningful contribution to the local economy through the creation of more than 300 jobs.
Mr. Moshe Ben Hayoun, Regional General Manager Aluma Greece, stated:
“We are truly proud to receive this distinction, as it validates our vision to redefine the modern city hotel experience. Athens was a strategic choice for us, a city with a strong identity and dynamic character, ideal for developing a new hospitality model that blends local authenticity with international standards. We remain committed to investing in meaningful experiences that create value for our guests, the city, and our people.”
Athens: The Starting Point of a Global Hospitality Journey
Athens marks the launchpad of the Aluma Hotels & Resorts global brand, representing the beginning of an international hospitality journey centered on authenticity, design, and experiential travel. With Anise Hotel Athens, Adia Aluma Athens (Curio Collection by Hilton), and Skylark Hotel Athens already fully operational, Aluma is laying the foundation for a new era of hospitality that bridges local character with a global vision.
From Athens, Aluma Hotels & Resorts is paving the way for further expansion across Europe and beyond, with new developments planned in Thessaloniki and other international destinations.
